PACKAGING… WHY? Because packaging is more than just a box, sleeve, bottle or carton. It’s your brand’s chance to connect with people on an emotive level. It’s a product’s inner voice, outwardly expressed. It’s a brand’s chance to serenade shoppers from the shelf.

WHAT? We blend a good measure of insight with a dash of good old fashioned instinct to develop brands that tell your story in a language that resonates with customers, beautifully executed to ensure that it gets noticed and gets picked from the shelf.

PACKAGING

. . . A GLOBAL PORTFOLIO

  • THE SERIOUS SWEET COMPANY REALLY KNEW A THING OR TWO ABOUT MAKING FINE CONFECTIONERY AND NEEDED TO ELEVATE THEIR PACKAGING TO TELL THE WORLD JUST HOW GOOD IT IS.

    HOW? WE STARTED, QUITE SIMPLY BY SAMPLING THE PRODUCT AND GETTING A REAL TASTE FOR THEIR PASSION – HOW ELSE? IT WAS GOOD, SERIOUSLY GOOD AND WE EXPLORED ROUTES THAT WOULD DO IT JUSTICE, EVENTUALLY DEVELOPING A LOOK AND FEEL THAT OOZED QUALITY AND INCORPORATED A CENTRAL AMBASSADOR THAT GAVE THE BRAND A VOICE AND A SWEET PERSONALITY.

  • THE GLEN SCOTIA DISTILLERY MAY BE ONE OF THE SMALLEST DISTILLERIES IN SCOTLAND, BUT WHEN IT CAME TO THE RE-DESIGN OF THEIR RANGE OF SINGLE MALTS TO DRIVE MAJOR EXPORT GROWTH, THEY HAD BIG PLANS.

    HOW? WE STARTED BY GAINING INSIGHT OF PURCHASE DRIVERS IN KEY MARKETS. EVERY EMOTIVE TRIGGER WAS CAREFULLY CRAFTED – FROM COLOUR CHOICE TO IMAGES, SPECIFICALLY SELECTED TO BOOST HERITAGE VALUES. THE BRAND SAW SIGNIFICANT TAKE-UP, CULMINATING IN A GLOBAL SALES INCREASE OF 2,484% – CHEERS!

  • FOR MANY YEARS, THE MUMTAZ NAME HAS BEEN SYNONYMOUS WITH THE BEST ASIAN CUISINE – SO GOOD IN FACT, THEY’VE EVEN BEEN VISITED BY THE QUEEN. OUR CHALLENGE WAS TO HELP THEM SPICE UP THEIR ENTIRE RETAIL OFFERING BY DESIGNING NEW PACKAGING THAT ENCAPSULATES ALL OF THEIR HERITAGE, SKILL AND QUALITY.

    HOW? WE CREATED A SOLUTION THAT WAS FIT FOR ROYALTY, COMBINING PREMIUM CUES, DISTINCTIVE TYPOGRAPHY AND QUALITY PHOTOGRAPHY TO BOOST FOOD VALUES AND CREATE A RANGE THAT SHOPPERS WOULD IMMEDIATELY TRUST, DESIRE AND WANT TO… WELL, TAKE AWAY!

  • KERRY FOODS CONSTANTLY STRIVE TO STAY AHEAD OF THE CURVE AND KEEP CONSUMERS EXCITED WITH SPECIAL EDITIONS AND INSIGHT DRIVEN RANGE EXTENSIONS. THEY WANTED TO BRING A NEW FRIDGE RAIDERS VARIANT TO MARKET AND, AS WITH ALL NEW PRODUCT LAUNCHES – TIME WAS OF THE ESSENCE.

    HOW? AS JOBS GO, THIS ONE WAS A TASTY LITTLE NUGGET. NOT ONLY DID WE DEVELOP A DESIGN THAT WORKED EFFORTLESSLY ALONGSIDE EXISTING SKUS, WE HELPED TAKE IT FROM CONCEPT, TO MOCK UP, TO SHELF. JOB DONE.

  • ABERGAVENNY FINE FOODS IS A MAJOR FORCE IN PRIVATE LABEL FOOD DEVELOPMENT AND WAS TASKED BY COSTCO TO IDENTIFY CATEGORY GROWTH OPPORTUNITIES WITHIN CONVENIENCE AND HOT SNACKING.

    HOW? WE KNEW THAT FOOD-TO-GO WAS HOT AND HELPED THEM EXPLOIT THE TREND BY DEVELOPING A TASTY SUB BRAND FOR A NEW RANGE OF STREET-FOOD INFLUENCED PARTY SNACKS. WE DESIGNED STRIKING PACKAGING THAT WOULD RESONATE WITH OVER 60 MILLION COSTCO CUSTOMERS AND THEN CO-ORDINATED MULTIPLE LANGUAGE TRANSLATIONS AND GLOBAL ROLL OUT. WELL, WE LIKE TO BRING A LITTLE SOMETHING EXTRA TO THE PARTY!

  • FORGET COBRAS AND KINGFISHERS, IT’S MONKEYS THAT EVERYONE’S GOING WILD ABOUT!

    WHEN EAST END FOODS PLC WANTED TO LAUNCH A NEW, AUTHENTIC INDIAN LAGER THEY KNEW IT WOULD NEED TO HAVE SIGNIFICANT SHELF PRESENCE TO STAND OUT NEXT TO THE MARKET LEADERS.

    HOW? THE COMPANY HAD PLENTY TO SHOUT ABOUT. THEY’D BEEN IMPORTING ASIAN PRODUCTS FOR MANY YEARS. THEY HAD A FANTASTIC REPUTATION AND AN ENGAGING STORY TO TELL. THEY WANTED TO LAUNCH A NEW BEER BRAND THAT HAD A REAL POINT OF DIFFERENCE. IT WAS GOING TO BE TOTALLY AUTHENTIC AND ACTUALLY BE BREWED IN INDIA.

  • TANGERINE CONFECTIONERY WERE LOOKING TO RE-LAUNCH SOME OF THEIR MOST ICONIC CONFECTIONERY BRANDS INCLUDING SHERBET FOUNTAIN AND MOJO’S TO KEEP THEM IN THE HEARTS OF THE NATION.

    HOW? THE GUYS ON THE TEAM WERE AS PROUD AS PUNCH TO PREVIOUSLY GET THE CHANCE TO RE-SHAPE SOME OF THE BEST LOVED SWEET BRANDS IN THE COUNTRY. WE POURED 20 YEARS OF CONFECTIONERY BRANDING EXPERIENCE INTO THESE RECOGNISABLE LITTLE CARDBOARD TUBES, BALANCING VIBRANT, UP TO DATE PACK DESIGN WITH A REAL SENSE OF NOSTALGIA.

  • THE TASK WAS TO HELP HANCOCKS CONFECTIONERY TO DEVELOP ITS KINGSWAY BRAND OF AFTER DINNER CHOCOLATES TO MEET DEMAND FOR IMPULSE CONFECTIONERY IN THE RUN UP TO CHRISTMAS.

    HOW? THE CHALLENGE OF DEVELOPING A BRAND THAT COMMUNICATES BOTH TRUST AND VALUE AT THE SAME TIME ISN’T AS EASY AS IT SOUNDS BUT, OF COURSE, WE GOBBLED IT UP. CLEAR MESSAGING ENSURES CLARITY IN FIXTURE WHILST QUIRKY ILLUSTRATION, PLAYFUL TYPOGRAPHY AND USE OF PATTERN COMMUNICATES AFFORDABLE QUALITY IN A WAY THAT BREAKS THE MOULD IN WHOLESALE.

  • NESTLE WANTED TO INCREASE ITS SHARE OF THE GROWING WORKPLACE SECTOR AND NEEDED TO WORK WITH AN AGENCY THAT COULD THINK OUTSIDE THE BISCUIT BOX.

    HOW? AS ALWAYS, OUR APPROACH WAS: UNDERSTAND THE CONSUMER, UNDERSTAND THE OCCASION!
    WE CHEWED IT OVER FOR QUITE A WHILE AND CAME TO THE CONCLUSION THAT WORKPLACE SNACKING ISN’T JUST ABOUT FUEL. IT’S CRUCIAL FOR SOCIAL INTERACTION, STIMULATION, AND, MOST IMPORTANTLY, REWARD – ALL OF WHICH ARE THE CORNERSTONES OF PRODUCTIVITY! ONCE WE UNDERSTOOD THAT, WE DEVELOPED A DISPENSING SYSTEM AND PACKAGING DESIGN THAT REALLY HIT THE SPOT.

  • A FEW YEARS BACK (EVEN BEFORE BRAND BRITAIN WAS OFFICIALLY BORN) IRN-BRU OWNERS AG BARR WANTED TO TAP INTO THE FAST-GROWTH ENERGY DRINK SECTOR.

    HOW? AS THE UNDISPUTED CHAMPION OF SOFT DRINKS IN SCOTLAND, WHEN IT CAME TO DESIGNING THE BRAND, WE KNEW WHAT WAS NEEDED WAS A DESIGN WITH SERIOUS CLOUT.

    OUR TEAM FOCUSED ON A KEY SELLING POINT OF THE NEW PRODUCT, 32 CAREFULLY SELECTED INGREDIENTS – BY GIVING THIS PROMINENCE IN THE MESSAGING HIERARCHY WE CREATED IRN-BRU 32, A BRAND IN ITS OWN RIGHT WITH SERIOUS SHELF PRESENCE.

  • BRANDING AND PACKAGING DEVELOPMENT FOR A NEW START UP SUPPLYING A PREMIUM RANGE OF DECORATORS’ EQUIPMENT.

    HOW? WE FOCUSED ON THE VERY HIGH QUALITY OF THE PRODUCTS AND GAVE THE RANGE A DISTINCTIVE LOOK. PREMIUM COLOURS, CLASSICAL TYPOGRAPHY AND INDIVIDUAL ICONOGRAPHY ALL DIAL UP EXCLUSIVITY AND FIRMLY POSITION TRUESTAR AS THE CHOICE OF THE PROFESSIONAL.

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ADVERTISING… WHY? Because a shopper’s love affair with your product is a journey that begins long before walking down the aisle. You can start talking to them on the bus, while they’re flicking through a magazine or even as they pass over the threshold of their local supermarket not yet knowing that the brand of their dreams is just around the corner.

WHAT? Engaging headlines, squeaky clean copy and razor sharp art direction all married together to help your brand make a connection with shoppers and ensure it gets taken home.

advertising

. . . FOOD FOR THE EYES

  • HOW? DOES ONE OF THE COUNTRY’S FAVOURITE RETAILERS DRIVE HUNGRY FOLK TOWARDS THEIR NEW & EXCITING RANGE OF PASTRY PRODUCTS?…ALONG WITH TAMAR FOODS, WE DIGESTED THE CONSUMER INSIGHT, ROLLED IN A SPRINKLING OF CREATIVITY, THEN FINALLY SERVED WITH A GENEROUS HELPING OF ADVERTISING KNOW HOW, CREATING A FULL CAMPAIGN THAT CELEBRATED THE COUNTRIES FINEST FAYRE….FOOD FOR THE EYES INDEED!

  • HOW? GROWING BRAND RECOGNITION WITHIN THE STUDENT SECTOR BY CREATING CULT APPEAL TO DRIVE DEMAND WITHIN FAST FOOD OUTLETS.

  • HOW? A CHEEKY LITTLE ADVERTISING CONCEPT THAT USES THE ULTIMATE ENDORSEMENT OF ‘BRITISHNESS’. . .
    WE’RE STILL WAITING FOR SIGN OFF FROM HER ROYAL HIGHNESS!

  • HOW? AS PART OF A FULL CATEGORY REVIEW FOR M&S, WE PRODUCED A STRIKING CAMPAIGN OF PROMOTIONAL ADVERTISING TO SUPPORT THE DEVELOPMENT AND ROLL OUT OF A MOULD BREAKING CHEESE DESTINATION
    FIXTURE IN-STORE.

  • HOW? A GREAT EXAMPLE OF OUR NATURAL FLAIR FOR CREATING IMPACTFUL CAMPAIGNS. THESE USE GREAT ILLUSTRATIONS AND EMOTIVE MESSAGING TO PROMOTE THE INTELLIGENT DESIGN OF SOLAR PANELS THAT ARE SYMPATHETIC TO THEIR ENVIRONMENT.

  • HOW? MULTI-USE PROMOTIONAL ADVERTISING CAMPAIGN FOR ONE OF THE MOST POPULAR GAME BRANDS IN THE US. EDGY ART DIRECTION AND MOODY IMAGERY AIMED AT ENGAGING THE TEENAGE MARKET IN THE STATES.

  • HOW? OUR ‘NO BADDY’S’ CAMPAIGN UTILISES MEMORABLE CHARACTERS TO INCREASE PRODUCT RECALL AND GROW A STRONG FOLLOWING FROM THIS NEW ‘FREE FROM’ CONFECTIONERY RANGE – PRETTY GOOD STUFF!

  • HOW? PROOF THAT CONSUMER ADVERTISING DOESN’T HAVE TO BE LIFELESS! THE EYE CATCHING CAMPAIGN TAKES A WALK ON THE WILD SIDE AND WAS EFFECTIVE IN DRIVING AWARENESS AND GROWING SALES – PROOF INDEED THAT BENEATH THE VENEER THERE’S MORE TO US THAN PACKAGING DESIGN.

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thinking npd

  • MR AND MRS CONSUMER ARE A HUNGRY PAIR, CONSTANTLY LOOKING FOR THE NEXT BIG THING TO GET EXCITED ABOUT. THAT’S WHERE WE COME IN. BY HELPING YOU UNDERSTAND THE FAST PACED MARKET, WE HELP YOU UNDERSTAND THE OPPORTUNITIES.

    HOW? WE HELP YOU TO TRANSLATE CONSUMER INSIGHT INTO TANGIBLE NPD PROPOSITIONS – YOU COULD SAY WE GIVE YOUR PRODUCT DEVELOPMENT PLANS TEETH TO HELP YOU GRAB A BIGGER BITE OF THE CATEGORY.

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GAMING… WHY? Because as a market, gaming evolves faster than most and is driven by consumer demand for ever more exciting concepts and challenging products.

WHAT? We’ve been developing, launching and growing major game brands for over 20 years now (time flies when you’re having fun). We help the most iconic brands in the world to stay one move ahead by designing solutions that continuously innovate.  We play a part in every stage – from creating the spark of an idea and considering playability, right through to developing impactful brand design and engaging in-store promotion.

gaming

. . . WE PLAY TO OUR STRENGTHS

  • HOW? WHEN HASBRO DECIDED TO REVITALISE ONE OF THEIR BEST LOVED AND MOST COMMERCIALLY SUCCESSFUL BRANDS, THEY NEEDED AN AGENCY THAT WAS MORE ABOUT ACTION THAN WORDS. WE DEVELOPED A LOOK THAT GAVE A RESPECTFUL NOD TO THE HERITAGE OF THE BRAND, WHILST SEAMLESSLY EVOLVING IT FOR THE NEXT GENERATION.

  • HOW? THIS WAS RIGHT UP OUR STREET; AN ICONIC GAME BRAND DESIGNED AROUND A MAJOR FIFA LICENCING AGREEMENT. DESIGNED SPECIFICALLY FOR THE SOUTH AMERICAN MARKET IN 2014, THIS SPECIAL EDITION INCORPORATES UNIQUE PLAY FEATURES AND BRAND DESIGN THAT REALLY KICKS IT.

  • HOW? THIS WAS A RANGE EXTENSION DESIGN FOR ARGUABLY ONE OF THE BIGGEST BOARD GAME BRANDS IN THE USA. THANKS TO A COOL DESIGN, THIS ‘FIRE & ICE’ SPECIAL EDITION BECAME ONE OF THE HOTTEST GAME BRANDS AROUND…SORRY BUT IT’S TRUE!

  • HOW? FOR US, THIS ONE WAS MORE A CASE OF DEXTERITY OF DESIGN V LICENCING DISCIPLINE. THIS BRAND WAS A MAJOR COMMERCIAL SUCCESS THANKS TO OUR ABILITY TO PUSH COMMERCIAL BOUNDARIES WITHOUT STEPPING OVER THEM.

  • HOW? …DID WE TAKE A TRADITIONAL FAMILY GAME AND MAKE IT COOL ENOUGH FOR THE TEENAGE MARKET? WE TOOK THE BRAND OUT OF THE HOME AND ONTO THE STREET! HOW ELSE?

  • HOW? RANGE EXTENSION FOR THE PHENOMENALLY SUCCESSFUL ‘SORRY’ BRAND. WE CREATED EVERYTHING, FROM THE CONCEPT OF A UNIQUE ROTATING BOARD TO PACKAGING DESIGN THAT SHOUTS FROM THE SHELVES.

  • HOW? WHEN IT CAME TO REFRESHING THE DESIGN FOR THIS INNOVATIVE WORD GAME TO IMPROVE SHELF PRESENCE, WE LITERALLY THOUGHT OUTSIDE THE BOX AND CREATED A UNIQUE PACK SHAPE AND ICONOGRAPHY FOR SERIOUS IMPACT.

  • HOW? WE CREATED UNIQUE GAME PLAY FEATURES AND PACK DESIGNS ALL WITHIN STRICT LICENCING GUIDELINES TO CREATE A LIMITED EDITION GAME THAT WAS, WELL…OUT OF THIS WORLD!

  • HOW? WE CREATED THIS RANGE EXTENSION FOR ONE OF THE BEST LOVED GAME BRANDS IN THE WORLD AND TOOK IT TO A NEW DIMENSION BY CREATING A NEW DIGITAL ‘FAST PLAY’ FORMAT.

  • HOW? GAME OF LIFE, PROBABLY ONE OF THE BEST-LOVED BOARD GAME BRANDS IN THE USA. THE BRIEF WAS TO BRING NEW LIFE INTO THE GAME SO WE CREATED A VIBRANT AND ENERGETIC DESIGN THAT BROUGHT IT BACK ON TRACK!

  • HOW? BETTER KNOWN IN THE UK AS CLUEDO, HASBRO NEEDED A TEAM THAT COULD DEVISE A BRAND NEW, IMMERSIVE GAMEPLAY FORMAT FOR THIS AMERICAN FAVOURITE. WHODUNIT? BRAND BRITAIN OF COURSE!

  • HOW? THERE ISN’T A LIVING ROOM IN THE UK THAT HASN’T AT SOME TIME HEARD THE CALL OF ‘YOU SUNK MY BATTLESHIP’. OUR BATTLE WAS TO UPDATE THE DESIGN TO KEEP IT RELEVANT WHICH WE DID CAPTURING THE ENERGY AND EXCITEMENT OF PLAY. BOOM!

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POS & THEATRE… WHY? Because the fixture is the final battleground. It’s the point of arrival, it’s the culmination of all that advertising, tweeting, positioning, jostling and signposting.

WHAT? From simple POS and merchandising solutions, through to the design, project management and installation of major in-store theatre. Whatever category space you have, with us in your corner anything is POSsible!

pos & theatre

. . . CREATING A DESTINATION

  • HOW? WE WORKED CLOSELY WITH NESTLE CEREAL PARTNERS AND CREATED THE CURRENT ‘WAKEY WAKEY’ CAMPAIGN.  WE FURTHER PRODUCED A RANGE OF COST-EFFECTIVE BRAND ACTIVATION AND MERCHANDISING SOLUTIONS INCLUDING PALLET WRAPS, WOBBLERS, ADVERTISING, FSDU’S AND SHIPPERS FOR OVERARCHING IN-STORE PROMOTIONS.

  • HOW? AFTER DESIGNING A NEW GROUP BRAND IDENTITY FOR HANCOCKS OWN LABEL ‘KINGSWAY’, WE DIVISED A CREATIVE CAMPAIGN AND A RANGE OF POS SOLUTIONS, CO-ORDINATING INSTALLATION ROLL OUT ACROSS 20 CASH AND CARRY DEPOTS NATIONWIDE.

  • HOW? AS PART OF A FULL CATEGORY REVIEW FOR M&S, WE PRODUCED A MOULD BREAKING CHEESE DESTINATION FIXTURE IN-STORE THAT RADICALLY CHANGED SHOPPING EXPERIENCE AND HELPED INCREASE FOOTFALL AND DRIVE INCREMENTAL PURCHASE.

  • HOW? WORKING WITH CONSUMER INSIGHTS SUPPLIED, OUR ROLE WAS TO VISUALLY TRANSLATE THE STATS INTO A TANGIBLE CATEGORY VISION. WE CREATED A RANGE OF EMOTIVE OVERARCHING FIXTURE THEMES TO HELP M&S TO MORE CLEARLY DEFINE ITS SAVOURY PASTRY CATEGORY.

  • HOW? AFTER CREATING ALL NEW PACKAGING FOR CLUE (BETTER KNOWN AS CLUEDO IN THE UK), HASBRO ASKED US TO UNRAVEL THE RIDDLE OF HOW TO PROMOTE IT IN STORE. WE SOLVED THE MYSTERY WITH THIS KILLER FIXTURE CONCEPT.

  • HOW?…DID WE MAKE FAMILIAR FAMILY GAME CONCEPTS COOL FOR TEENAGERS AND YOUNG ADULTS? THE SOLUTION TO THE PUZZLE WAS TO ALIGN HASBRO BRANDS WITH HIP NAMES LIKE ABERCROMBIE AND HOLLISTER AND CREATE TAILORED MERCHANDISING SOLUTIONS THAT INTEGRATED INTO THEIR STORES PERFECTLY.

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CORPORATE… WHY? Because corporate communications are the collective voice of your business and should be heard at every touch point. It’s the glue that holds everything together and underpins all positionings, digital platforms and sub-brands to ensure everything sings in harmony.

WHAT? We don’t have a crystal ball but we do take a considered approach to corporate communications to ensure that they meet your objectives both now and in the future.

CORPORATE

. . . WHO DO YOU THINK YOU ARE?

  • HOW? AS A NEW NAME IN SOFT FURNISHINGS, TOLLY MCRAE WANTED US TO DESIGN THEM A BRAND IDENTITY THAT WOULD TAKE THEM FROM ZERO TO HERO.

    WE CREATED A TIMELESS AND CONTEMPORARY IDENTITY THAT ROLLED OUT EFFORTLESSLY TO SWING TAGS, POS AND IN-STORE PROMOTION AND ELEVATED THE RANGE TO A PREMIUM POSITION. IT’S EARLY DAYS, BUT LATEST FEEDBACK INDICATES THAT SALES ARE WARMING UP NICELY!

  • HOW? THE BRIEF WAS TO CREATE NEW CORPORATE BRANDING FOR THE ABERGAVENNY FINE FOODS AS PART OF THEIR MAJOR INVESTMENT IN A NEW CREAMERY.

    WE CREATED A BRAND IDENTITY THAT CAPTURED THE SPIRIT AND HERITAGE OF THE ABERGAVENNY NAME AND CREATED A FLEXIBLE PLATFORM FOR ALL FUTURE BRAND ACTIVITY.

  • HOW? WE WERE ASKED BY NIELSEN TO DESIGN THEIR ANNUAL FINANCIALTRUSTEES REPORT. WHILST WE HAD CERTAIN BRAND GUIDELINES TO ADHERE TO, WE PUSHED THE CREATIVE BOUNDARIES TO CREATE SOMETHING THAT WAS ENGAGING AND EXCITING – WELL, WHAT THE HECK – WE’VE NEVER BEEN FANS OF DOING ‘DESIGN BY NUMBERS’!

  • HOW? THE BRIEF WAS TO CREATE A LEAVE-BEHIND FOR RETAILER PRESENTATIONS THAT WOULD MAKE A LASTING IMPRESSION AND STAY IN THE MIND OF THE BUYER LONG AFTER THE PRESENTATION WAS OVER. OUR SOLUTION WAS A QUIRKY PIECE OF LITERATURE THAT UTILISED A PLAYFUL AND INSTANTLY RECOGNISABLE YORKSHIRE CUE. WELL YOU KNOW WHAT THEY SAY, WHEN IT COMES TO SECURING LISTINGS, “IF YOU WANT TO GET AHEAD, GET A FLAT CAP”.

  • HOW? WE WERE ASKED TO DEVELOPED AN OWN LABEL BRAND THAT WOULD CHAMPION HANCOCK AS CONFECTIONERY ROYALTY. THEY NEEDED A BOLD IDENTITY THAT’S STRONG ENOUGH FOR ALL USES, FROM PACKAGING TO POS. THE RESULT WAS A COLOURFUL, MEMORABLE BRAND THAT’S FIT FOR A KING!

  • HOW? THE BRAND DEVELOPMENT FOR THIS EXCLUSIVE LEEDS BASED STYLIST NEEDED TO BE A CUT ABOVE THE REST (SORRY, WE COULDN’T RESIST). SO, WE CREATED A SLICK, CONTEMPORARY IDENTITY WITH GREAT CURB APPEAL THAT WORKS BEAUTIFULLY ACROSS ALL FORMATS, BOTH ON AND OFFLINE.

  • HOW? LIME ARE A SPECIALIST FILM BRAND PROMOTION AGENCY. THEY NEEDED A FRESH NEW LOOK, SOMETHING THAT WAS SIMPLE, IMPACTFUL AND SUMMED UP THEIR ZEST FOR WORK PERFECTLY. OF COURSE, WE SQUEEZED EVERY DROP OF OUR CREATIVE JUICES INTO CREATING THIS MEMORABLE BRAND IDENTITY – MMM, REFRESHING STUFF!

  • HOW? THE BRAND WE CREATED FOR THIS NEW START-UP COMPANY WHO MANUFACTURE BESPOKE WOODEN BALANCE BIKES FOR KIDS, REALLY GOT THINGS MOVING. THE BRAND WAS SO SUCCESSFUL THAT WE SUBSEQUENTLY DEVELOPED A FULL RANGE OF 2 WHEELER CONCEPTS, FROM MOTOCROSS TO MOPEDS.

  • HOW? THEY MAY BE SERIOUS ABOUT MAKING SWEETS, BUT WE WANTED TO INJECT A LITTLE BIT OF FUN INTO THIS CORPORATE BRANDING. THE SERIOUS SWEET COMPANY IS THE PARENT COMPANY FOR A NUMBER OF POPULAR CONFECTIONERY BRANDS, SO WE DEVELOPED SOMETHING FUN AND LIVELY THAT CLEARLY DENOTES THE VARIETY OF THE RANGES THEY PRODUCE.

  • HOW? WE WERE ASKED TO DESIGN THE BRANDING FOR THIS BEAUTIFUL DEVELOPMENT OF HOLIDAY HOMES IN WHITBY. OUR SOLUTION WAS TO TRANSPORT WOULD-BE PURCHASERS TO THE SERENITY OF THE WHITBY COASTLINE BY CREATING A TRANQUIL, LIFESTYLE BRANDING THAT CONVEYS SUBTLE SEASIDE REFERENCES AND GIVES AN UNDERSTATED NOD TO WHITBY’S FOSSIL HERITAGE.

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FILM… WHY? Because bringing ideas to life even on a small screen can help communicate a big idea.

WHAT? We can create films, vox pops, promos and idents across multiple media environments to help you sell, present, promote and drive engagement.

film

. . . LIGHTS , CAMERA, ACTION

  • HOW? CREATED AS A TEST BED PROJECT, TO EXPLORE AND EXPAND OUR SKILL SET. WE BROUGHT TOGETHER IN-HOUSE EXPERTISE WITH SPECIALIST PARTNERSHIPS IN VIRTUALLY EVERY AREA OF FILMMAKING GIVING US THE CAPABILITIES TO HANDLE EVERY ASPECT OF PRODUCTION INCLUDING LOCATION & STUDIO SOURCING, DIRECTING ACTORS, PROP BUILDERS AND COSTUME MAKERS, 3D MODELLERS AND DIGITAL EFFECTS ARTISTS.

    THE RESULTING SHORT FILM WAS SELECTED FOR SCREENING AT NUMEROUS INTERNATIONAL FILM FESTIVALS, WINNING TWO AWARDS FOR BEST ACTION FILM AND THE AUDIENCE AWARD, AT THE FILM FESTIVAL IN ARIZONA. IT HAS SINCE GONE ON TO BE SHOWN ON YOUTUBE, RECEIVING ALMOST HALF A MILLION VIEWS TO DATE.

  • HOW? WHEN THE TIME CAME TO PRESENT OUR VISION FOR THE WALLS PASTRY BRAND TO THE WALLS BRAND TEAM AT KERRY WE INJECTED A LITTLE HUMOUR TO THE PROCEEDINGS BY PRODUCING THIS TASTY MINI MOVIE. A LITTLE TONGUE IN CHEEK PERHAPS, BUT IT BROUGHT OUR THINKING TO LIFE AND GAVE KERRY AN APPETITE FOR EXPLORING THE NPD POTENTIAL OF THE BRAND.

  • HOW? CREATED AS A DIRECT RESULT OF OUR SUCCESS WITH ‘JUDGE MINTY’, WE MADE THIS FILM TO HELP US REFINE AND FURTHER EXPAND OUR FILMMAKING SKILLS. INTRODUCING ELEMENTS SUCH AS PROFESSIONAL FIGHT CHOREOGRAPHY FOR ACTION SCENES AND 3D PRINTING TECHNIQUES FOR THE CREATION OF BESPOKE PROPS AND COSTUMES. THE OVERALL AIM IS TO PRODUCE A MUCH SLICKER AND PUNCHIER FILM FOR THE FILM FESTIVAL AND YOUTUBE AUDIENCE.

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curious?

  • WE KNOW THAT YOU LIKE YOUR TRUSTY SLIPPERS  AND THAT THEY RARELY LET YOU DOWN (SHOE ANALOGY ALERT!). WE KNOW THEY’RE NICE AND COMFY AND THAT YOU’VE WORN THEM FOR YEARS AND WOULDN’T DREAM OF CHANGING. . .BUT WHAT IF? WHAT IF YOU SLIPPED ON A PAIR OF NEW SEQUINNED BRANDING SHOES (EVEN JUST FOR A DAY) AND NEVER STOPPED DANCING?

    THE ONLY WAY YOU’LL KNOW IS TO TRY US FOR SIZE. IF YOU’D LIKE TO SET US A FREE ONE DAY CHALLENGE, SATISFY YOUR CURIOUSITY AND GIVE US A CALL, WE’VE GOT OUR RUNNING SHOES AT THE READY!

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clients

  • THIS ISN’T AN AGENCY/CLIENT RELATIONSHIP THING, IT’S A FULL ON LOVE AFFAIR. AN AFFAIR WITH COMPANIES OF ALL SIZES FROM THE SMALL, BUT PERFECTLY FORMED, TO THE INTERNATIONALLY KNOWN.

    HERE’S JUST A FEW OF THE CLIENTS WE LOVE AND WHO LOVE WORKING WITH US TO CREATE BRANDS THAT CONSUMERS FALL IN LOVE WITH. WE’D LOVE TO WORK WITH YOU TOO!

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about us

  • WHO WE ARE: WE’RE A NIMBLE BUNCH WITH A NOSE FOR GREAT DESIGN AND A FLAIR FOR SNIFFING OUT THE PERFECT BRAND POSITIONING. OUR EXPERIENCE GOES BACK OVER TWO DECADES AND IN THAT TIME WE’RE PROUD TO HAVE DEVELOPED SOME OF THE WORLD’S MOST ICONIC FMCG BRANDS IN VIRTUALLY EVERY RETAIL CATEGORY.

    WHAT WE DO: OUR AIM IS PRETTY SIMPLE: TO CREATE BEAUTIFUL AND ENGAGING BRANDS THAT GET NOTICED AND GET PURCHASED.

    WHETHER WE’RE HELPING AN EXISTING BRAND TO REASSERT ITSELF, HELPING A SUPPLIER TO DEVELOP A CATEGORY VISION OR TRANSLATING CONSUMER INSIGHTS INTO A TANGIBLE NPD PROPOSITION, WE DO MORE TO TAKE BRANDS FURTHER.

    OR, TO PUT IT ANOTHER WAY, WHEN SHOPPERS GO TO MARKET, THIS LITTLE BRANDING AGENCY WILL MAKE SURE IT’S YOUR PRODUCTS THAT THEY TAKE WEE-WEE-WEE-WEE-ALL THE WAY HOME!

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contact

  • THE OLD POTTERY, FULNECK, LEEDS, WEST YORKSHIRE. LS28 8NT.

    TEL: 0113 2854595

    WEB: WWW.BRANDBRITAIN.CO.UK

    EMAIL: TEAM@BRANDBRITAIN.CO.UK

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